Visual identity design

We work for well-known brands and those who want to be known. Our projects are focused on creating value.

Recognizability, image, proper associations and emotions are the foundation of a company’s development and proper position on the market of its products and services. Our clients’ brands represent intangible capital that increases the return on investment in hard assets. To be successful, a company and its product brands must have a coherent and well-thought-out identification. They must be properly perceived.

METHODOLOGY

The basic tools by which a brand's external communication supports its business objectives revolve around image building on a level that is easily assimilated by the subconscious of the recipient.

Graphically, the visual design of a company and its products support revenues independently of other marketing activities. It is part of both the Promotion element of the classic marketing mix model and the basis for Physical evidence from the broader 7P model.

By creating a visual brand identity system we control the emotions of customers, creating the desired image of the company and its products.

Analysing the right associations for success, we impose them on the recipients in such a way that they support the designated sales goals.

The core of professional activity in this area is the combination of graphic skills with the proper marketing approach. Thus, graphic designs must focus on the objective instead of the form of expression. The creativity of graphic designers at the service of marketing and sales.

WHAT IS BRANDING?

Branding means visual identity, which distinguishes a company through the use of appropriate graphic tools in all communication channels encountered by potential customers. Coherent marking of products and services in accordance with the brand book is only the first step in reaching the awareness of recipients with the information message, which we want them to remember.

Good advertising also requires means of communication precisely targeted at brand identification and the benefits it is to be associated with. The amount of information with which people are flooded generates the necessity to simplify the narrative and influence on emotional levels. Therefore, even the best sales arguments have little chance of success without the support of appropriate graphics.

Our graphic studio can create any elements building the visual identity. Both graphic signs and designs of utility materials or advertisements.

We specialise in comprehensive brand creation. Each of our services in the field of brand and image creation includes: examination of the company’s activity profile, competition and market environment in order to select the right emotions and associations identifying your brand and at the same time implementing the assumptions of the adopted marketing strategy.

Developing a way to evoke the desired image effects and subconscious associations usually means preparing a communication strategy related to the brand. Starting with colours and typography, defining the stylistic direction and form of advertising campaigns, ending with details of how a business card should look like in order to be a tool for achieving the objectives of a coherent image campaign.

Branding often begins with creating a new name for a company or product. On this basis, one moves on to the next stages: logo, book of signs or brand book.

Brand book

Consistency of style is the best way to build a lasting image value.

The Brand Book is a manual prepared by professionals in the form of a book. It is a complete system of visual identification, which includes a set of colours, typeface, and designs of most of the company’s utility materials such as letterhead, envelopes, business cards, folders and necessary documents and business forms. It includes visualisations of practical applications of the company’s graphic style, e.g. how information boards should look like and the design of press advertisements or roll-ups.

SAMPLE BRAND BOOK

Brand book

Logo design

A well-designed logo allows to encode in the mind of the viewer such emotions and associations that we want them to be associated with the company or its product. It forms the basis of the visual identification system of each company and branded product. Logotype is the most exposed graphic element, visible in all corporate materials.

LOGO DESIGN PROCESS

Logo design

The rules for creating a good corporate identity require taking into account the different possibilities of its use. Designing a logo is a multi-stage process, in which the creation of a graphic form occurs only after an analysis of the market, competition and research into who the company’s potential customers are. At the beginning of the process, basic information is also collected to determine the style or colour scheme preferred by the client. Next, variants of logo design proposals are presented to choose from, one of which is developed into the final proposal. Showed visualizations – examples of use – help to choose the version of design that best meets the expectations of the client.

Logo lifting

Process used when rejuvenating a company’s image and adapting it to new types of customers and products. The revised logo retains some of the characteristics of the previous design in order to maintain brand identity continuity.

Often the logo lifting is accompanied by changes in the brand book, for example typography or colours. Thus, the new logotype sometimes becomes the starting point for a whole new visual identity system. The scope of needs for modifications to the existing system usually results from the degree of changes that have been made. Lifting often concerns a logo, which does not have a brand book. In such cases the process of its creation is very similar as for a completely new logotype.

Logo lifting

Trademark book

While designing or lifting a logo generates a basic brand identity, its use in various fields of exploitation requires clarification. This avoids situations in which the logo collides with, for example, the appearance of information on the website, on packaging, billboards, etc. It is therefore worth specifying both the safety framework for using the logo in the surroundings of other graphics and the colours or type of fonts preferred in communication.

The scope of the brand book is defined by individual needs of a brand. It will be different when creating a system identification for a company and different for the needs of a single product.

Trademark book

ENSURE A PROFESSIONAL IMAGE FOR YOUR COMPANY

Do you need a logo for your company and do you want it to stand out on the market? Our advertising agency is a team of experienced specialists who will help you create not only the external attributes of branding, but also a functional website or advertising materials to support sales processes.

Selected projects

To see us in action, learn about our work. Over the course of 16 years we have created hundreds of projects. From small company websites to very complex portals and CRM systems, managed even by several thousand people.

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Frequently asked questions

A corporate identity is a business card made up of many elements. It is a distinctive sign consisting of mutually consistent colours, fonts, typefaces, graphics, etc. Thanks to maintaining uniformity, it influences brand recognition, as well as supporting its business objectives.
Graphic design supports the company’s income independently of other marketing activities. It is an element of both the Promotion element of the classic marketing mix model and the basis of Physical evidence from the broader 7P model.
Corporate identity can be compared to a tailor-made suit, which is adjusted to the individual needs of its owner. It is a set of many elements, such as a logo, advertising materials or a website, which are created according to a common key, i.e. they have a common colour scheme, a set of fonts, typefaces, icons, photos and developed rules for using each of these elements.
Thanks to a coherent visual identification, brands strengthen their image and build customer experience. Visual identification is a carrier of values that the brand is guided by, as well as a reflection of its archetype.
Corporate identity design is a complex process and its length will look different for each company. It is influenced by many factors such as the number of elements a brand needs to design or even the number and type of changes the client introduces to the design.
The design time is also influenced by internal elements of the brand, such as the decision-making process. The efficiency of the whole process is surely provided by close cooperation, that is why, at JAAQOB, our clients are informed about each stage of works on an ongoing basis. It significantly influences the acceleration of the visual identity design process.
At JAAQOB we deal with servicing well-known brands, as well as those which want to become well-known. That is why our experience is multifaceted and adjusted to servicing companies at various stages of development.
We help build visual identity from scratch, as well as refresh it. Thanks to our vast experience in creating marketing strategies, we know what is important for a brand in terms of its business growth. Visual identities created by JAAQOB HOLDING^® not only look perfect, but also have an impact on increasing brand recognition and generating its income.
Designing visual identification is one of the broader branches of JAAQOB HOLDING^® activity. Our team of qualified specialists has completed many projects.
We act in a comprehensive way, designing not only the visual layer of projects, but also working on the marketing tasks that a visual identity faces: its reflection of the assumptions and mission of the brand, matching the needs of the target group, or reflecting the character of the company.