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Social Media Strategy

First of all – the strategy! Before starting to develop the strategy, we organise online workshops during which we jointly define business objectives and guidelines for the communication strategy.

Running social media should always aim to gather a community around a brand that is interested in a particular topic. Defining business goals allows us to define target groups and personas to which the content will be addressed.

Examples of objectives that can be pursued:

  • building a community around the brand,
  • creating brand ambassadors among users,
  • increasing sales of products or services,
  • increasing brand awareness,
  • emotional positioning of a brand e.g. as an expert,
  • employer branding – building employer brand awareness,
  • others resulting from the company’s needs.
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Social Media Strategy

Communication style and scheduling of posts

As part of the communication strategy, proposals are made and agreed with the client for topics of publication for the coming quarter and proposals for the style and language of communication in the form of one or more posts. They will serve as a reference for the style of the profile in the coming months. The accepted proposals for reference posts are usually incorporated into the publication schedule of the managed profile, being the first posts within the regular service.

Activities that are performed at this stage:

  • Developing the thematic line of posts – within the framework of the established number of posts and the objectives they are to achieve, we suggest post topics for the coming month.
  • Developing a schedule – developing a calendar on which the suggested post topics are imposed along with the suggested time (hours of publication).
  • Developing direct communication procedures – together with the client we agree on communication templates in social media channels (messenger-chat) and a procedure for handling client queries.
  • Developing procedures for moderation and response in crisis situations.
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Communication style and scheduling of posts

Branding - developing a graphic line

Based on the results of the analysis and joint arrangements with the graphic design department, the following are designed:

  • moodboardy – proposal of the graphic style of the brand in social media,
  • cover photo – for the needs of FB and LinkedIn avatar,
  • graphic template of posts – a consistent look of posts.
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Branding - developing a graphic line

Conducting social media activities

Developing the communication strategy and profile design constitute an integral part of the first month of profile management. The next step is to implement the social media strategy and to plan and launch an advertising campaign based on the previously developed marketing and sales funnel.

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Conducting social media activities

AVAILABLE SUBSCRIPTION PACKAGES

A convenient subscription model agreed individually according to your company's needs.

Ikona do - Start Start
40 hours / month
Hour
Included in the package:
  • Running one social media profile (Facebook, Instagram or Linkedin)
  • 8 posts (graphics + content)
  • 1 animation / 3D post
  • 5 professional images with Adobe Stock license
  • Moderation of comments under the posts
MOST CURRENTLY CHOSEN
Standard
55 hours / month
Hour
Included in the package:
  • Running one social media profile
    (Facebook, Instagram or Linkedin)
  • 12 posts (graphics + content)
  • 1 animation / 3D post / 1 video
  • 12 professional photos with Adobe Stock license
  • Moderation of comments under the posts
PRO
90 hours / month
Hour
Included in the package:
  • Managing one social media profile
    (Facebook, Instagram or Linkedin)
  • 20 posts (graphics + content)
  • 2 animation / 3D post / 1 video
  • 20 professional photos with Adobe Stock license
  • Moderation of comments under the posts

Create a package tailored to the needs of your business .

Contact us and we will tailor a number of hours to suit your needs.

See the rest of our offer

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Frequently asked questions

  • Social media marketing (SMM) are activities aimed at generating internet traffic and building a positive brand image. The term covers all the activities carried out on various channels such as: Facebook, Instagram, Twitter, or LinkedIn.

    Social media marketing includes both paid activities (e.g. Facebook Ads campaign) and free of charge activities (e.g. building brand trust through regularly added valuable content). SMM is a modern form that uses customer engagement on social networks to achieve business goals.

  • Social media services can be a broad, comprehensive offer or a service tailored to a company’s needs. If a client is new to social media marketing, agencies can offer to create a professional profile, as well as launch and prepare a strategy tailored to the brand.

    The basic scope of activities in social media handling is planning and publishing engaging content. Posts and entries prepared in a reliable manner are unique, coherent in terms of communication, addressed to a specific target group, and encourage to take action and achieve the objectives of the marketing strategy.

    Social media services often also include the implementation of paid advertising campaigns or online contests, responding to reactions and systematic reporting of activities.

  • Social media are social platforms where the effectiveness of actions can be easily verified, and thus the marketing value of e.g. social media campaigns can be quickly assessed.

    Effective social media activities are demonstrated by all reports and performance indicators available on the channel. If the media are managed correctly, their reach will gradually increase. Effectiveness can also be judged by the engagement rate of the audience. Numerous comments, reactions, displays and shares prove that the actions are effective. Not without significance is also the number of positive opinions and reviews, hashtags and company labels.

    Effective social media influence first of all the reactions of the recipients, which are desired by the brand. Sending an enquiry, visiting the main page with an offer, signing up for a newsletter are visible evidence of effective social media marketing.

  • The price of running social media depends on a specific contract and the scale of activities included in it. Pricing may vary depending on the type of company and the industry in which it offers its services. The cost of service is shaped by many factors including the scale and scope of company’s activities, account’s potential, willingness to implement advertising campaigns or frequency of publishing valuable content. Pricing of social media management is individual for each customer after determining the most important parameters and assumptions.

  • For over 16 years, the JAAQOB agency has specialised in creating professional strategies thanks to which business goals are achieved. We are aware of the importance of social media in building a strong brand, therefore we successfully implement social media marketing in our clients’ strategies.

    We have been managing profiles and activities in social media for over 8 years. We guarantee an increase in the number of customers and the creation of a positive company image. With JAAQOB HOLDING® through social media platforms, you will create a strong brand that will always be one step ahead of the competition.

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    Get a free consultation with a specialist and get a quick quotation.
    We respond to messages within 30 minutes of sending your enquiry during the working hours of the agency.

     

     

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