Logo design and creation
Designing a good logo goes far beyond the sole competencies of even the most talented artist.
Only projects which are graphically perfect and at the same time meet the brand’s image goals have an investment value. Only the use of appropriate knowledge and the involvement of the best graphic designers in a carefully planned design process makes it possible to achieve full success.
ANALYSIS THE KEY TO SUCCESS
A professional logo for a company translates directly into business growth. All elements of the design process have a common denominator: the new logo must contribute to the creation of a brand image that supports the company’s business strategy. Our team aims to help you define it and carry it out on your way to success.
A good logo fits into a clearly outlined communication strategy. It must be unique, simple, recognizable, timeless and adjusted to the character of the company it is to represent. Hence, in the design process we carefully analyse the marketing background of the task. Our team supports clients in developing the right brand image guidelines.
SEE HOW WE HAVE CHANGED THE IMAGE OF OUR CLIENTS' COMPANIES
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DESIGN PROCESS
See how our logo design process looks like
Discussing the projectThe first stage of logo creation is a conversation. We obtain information about the company or brand whose logo we will create. It is important that we get to know the type of business as well as possible.
During the online workshop we try to work out the framework of the brand philosophy: why it exists, what is its operating vision, what is its identity. Who are the ideal audiences and what should they pay attention to? We help to define the strategy and goals. We determine what emotions a brand should be associated with and how it should be remembered by the recipients. Creating a logo requires constant cooperation with the client.
The first stage of logo creation is a conversation. We obtain information about the company or brand whose logo we will create. It is important that we get to know the type of business as well as possible.
During the online workshop we try to work out the framework of the brand philosophy: why it exists, what is its operating vision, what is its identity. Who are the ideal audiences and what should they pay attention to? We help to define the strategy and goals. We determine what emotions a brand should be associated with and how it should be remembered by the recipients. Creating a logo requires constant cooperation with the client.
Market analysis and researchHaving the source information on the brand and its customers, in the next stage we objectively examine the market environment in which it operates. We analyse the image of the competition, trends and graphic habits of customers in a given market segment. We work out the directions in which the stylistics of the project should go, so that it is properly positioned in the mind of the viewer.
At this stage we determine whether the logo will be minimalistic, complex, modern, traditional, technical or rustic. We will design a logo for any industry. We take into account both the client’s expectations and their business strategy as well as the requirements of the market environment. The accepted assumptions are the starting point for graphic design.
Having the source information on the brand and its customers, in the next stage we objectively examine the market environment in which it operates. We analyse the image of the competition, trends and graphic habits of customers in a given market segment. We work out the directions in which the stylistics of the project should go, so that it is properly positioned in the mind of the viewer.
At this stage we determine whether the logo will be minimalistic, complex, modern, traditional, technical or rustic. We will design a logo for any industry. We take into account both the client’s expectations and their business strategy as well as the requirements of the market environment. The accepted assumptions are the starting point for graphic design.
SketchingLogo design begins with a sketch. We develop initial ideas, outlines and concepts. We discuss them in a team and choose the best. Only the best and most fitting concepts are developed. Ultimately we want to create one mark – the best of the best.
The sketching stage is a creative brainstorming. The aim is to find objectively the best concepts that best meet the requirements for a new logo. As a result, the creativity of several graphic designers is combined around a common goal – the success of the brand.
Logo design begins with a sketch. We develop initial ideas, outlines and concepts. We discuss them in a team and choose the best. Only the best and most fitting concepts are developed. Ultimately we want to create one mark – the best of the best.
The sketching stage is a creative brainstorming. The aim is to find objectively the best concepts that best meet the requirements for a new logo. As a result, the creativity of several graphic designers is combined around a common goal – the success of the brand.
ConceptualisationThe best graphic designs, logo sketches are further developed and created in electronic form. At the same time, they are given a professional form, based on lines or a grid. Ideal designs are based on timeless principles: symmetry, simplicity, golden ratio or Gestalt principles.
It is thanks to them that even a completely new brand can appear well-known. At this stage we choose the right typography – a way of writing the name that harmonizes with the logo. We focus on the form itself, not yet on the colours, which are adjusted in the next stage.
The best graphic designs, logo sketches are further developed and created in electronic form. At the same time, they are given a professional form, based on lines or a grid. Ideal designs are based on timeless principles: symmetry, simplicity, golden ratio or Gestalt principles.
It is thanks to them that even a completely new brand can appear well-known. At this stage we choose the right typography – a way of writing the name that harmonizes with the logo. We focus on the form itself, not yet on the colours, which are adjusted in the next stage.
Development of visualisationsThe best logo designs are presented to the client in the form of a clear document with visualizations of the logo usage. We present the logo itself on a white background, as well as prepare a series of visualizations, which allow you to see and imagine how the logo will function in the real world.
Along with the presentation there is a short note with a few details about the brand philosophy presented in the given logo version. At this stage we usually focus on the form, excluding colours.
The best logo designs are presented to the client in the form of a clear document with visualizations of the logo usage. We present the logo itself on a white background, as well as prepare a series of visualizations, which allow you to see and imagine how the logo will function in the real world.
Along with the presentation there is a short note with a few details about the brand philosophy presented in the given logo version. At this stage we usually focus on the form, excluding colours.
Discussing the proposalAt this point, it is necessary to have a meeting or an online workshop to discuss the prepared proposals. During the discussion, we determine the favourite, discuss the strengths and weaknesses of each proposal.
We determine if we need to refine the logo to better reflect the brand. We set further actions and deadlines. Upon client’s request we can conduct detailed marketing research supporting the choice of the best proposal.
At this point, it is necessary to have a meeting or an online workshop to discuss the prepared proposals. During the discussion, we determine the favourite, discuss the strengths and weaknesses of each proposal.
We determine if we need to refine the logo to better reflect the brand. We set further actions and deadlines. Upon client’s request we can conduct detailed marketing research supporting the choice of the best proposal.
Refining the final designWe fine-tune and polish the details of the selected logo to achieve the perfect effect and to make the client happy. Usually at this stage we choose the colours of the logo and give it the final look. The design is presented for final approval by the client.
Thanks to a carefully planned process of logo design: from marketing analysis and preparation of brand communication strategy to the joint conceptual work of the whole graphic team – the final effect is not only graphically refined, but also meets all the criteria of creating a valuable brand image.
We fine-tune and polish the details of the selected logo to achieve the perfect effect and to make the client happy. Usually at this stage we choose the colours of the logo and give it the final look. The design is presented for final approval by the client.
Thanks to a carefully planned process of logo design: from marketing analysis and preparation of brand communication strategy to the joint conceptual work of the whole graphic team – the final effect is not only graphically refined, but also meets all the criteria of creating a valuable brand image.
Final set of filesAfter creating the final version of the logo, we prepare a set of files in several variants: basic version in colour, shades of grey and mono (each with a light and dark background). Each variant is prepared and delivered in various vector formats, ideal for print (eps, pdf) and raster formats, best for online use (jpg, png). As a graphic studio, we transfer the copyright to the design. You can start using it in practice.
Once we have finished work on the logo, we can start creating the Brand Book or the Logo Book. They are a development of brand identity assumptions into a coherent visual identity system. You can use designed logo on company letterhead, product packaging, websites, business cards, leaflets, banners, in company catalogues and other forms of advertising.
After creating the final version of the logo, we prepare a set of files in several variants: basic version in colour, shades of grey and mono (each with a light and dark background). Each variant is prepared and delivered in various vector formats, ideal for print (eps, pdf) and raster formats, best for online use (jpg, png). As a graphic studio, we transfer the copyright to the design. You can start using it in practice.
Once we have finished work on the logo, we can start creating the Brand Book or the Logo Book. They are a development of brand identity assumptions into a coherent visual identity system. You can use designed logo on company letterhead, product packaging, websites, business cards, leaflets, banners, in company catalogues and other forms of advertising.
ENSURE A PROFESSIONAL IMAGE FOR YOUR COMPANY
Do you need a logo for your company and do you want it to stand out on the market? Our advertising agency is a team of experienced specialists who will help you create not only the external attributes of branding, but also a functional website or advertising materials to support sales processes.
A complex range of services
In our services we do not limit ourselves only to logo design. We help our customers on many levels – from marketing strategy, through visual identification, advertising graphics, to finished websites. Check our offer.
WHAT IS THE DIFFERENCE BETWEEN A LOGO AND A LOGOTYPE?
A logo covers the entirety of a brand’s identification field. It consists of a graphic sign (signet) and a stylised text message, e.g. the name of the company (logotype). Together they create a coherent visual communication of the brand name. Each of these elements has different functions.
There are cases when a logo consists only of a signet or only of a logotype. Sometimes a complete logo includes a signet, logotype and claim (an advertising slogan “pinned” to the company name).
WHAT IS THE DIFFERENCE BETWEEN A LOGO AND A LOGOTYPE?
Selected projects
To see us in action, get to know our work. Over the course of 16 years we have created hundreds of projects. Below we present a few selected works. If you want to see even more projects, please contact us and we will present you with a case study of selected projects.
See all realisationsSee the rest of our offer
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Frequently asked questions
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The logo creation process at JAAQOB HOLDING® consists of several stages. The first one consists of discussing the project and getting to know the needs and assumptions of our clients. Next, we begin the process of analysing both the brand itself and its competitors.
Once the logo creation process has begun, the graphic team then works on the initial designs and their conceptualisation and visualisation.
Our clients stay in close cooperation with us at each stage. They evaluate the designs and also suggest and discuss any changes with us.
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The price of a logo can be influenced by the time it takes to create the design, as well as the number of designs. Normally advertising agencies have a fixed price list, but these prices may change. Everything depends on the individual needs of the customer and is discussed on an ongoing basis.
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In JAAQOB HOLDING® we approach logo design in a comprehensive way. That is why, apart from the design part, an important aspect for us is the marketing layer of the project. We study the impact of a logo on potential customers so that we can assess the business value of a given design and its potential at the very beginning.
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JAAQOB HOLDING® projects are distinguished by an innovative, out-of-the-box approach. Our team consists of people who are perfectly familiar with the latest graphic trends and are able to translate them into brand reality. They perfectly match them to the environment and conditions in which the logo will function.
Each project is considered both in terms of its visual strength as well as its marketing value.